“后营销”管理时代端倪已显 ,惨烈的市场竞争使得企业面临着巨大的生存压力 ,绝大部分市场缺少的不是产品 ,不是供应商 ,而是需求 ,也就是顾客。顾客已经成为现时市场上最为稀缺的资源。但很多企业却不懂得珍惜 ,忽视现有顾客 ,售后服务跟不上 ,顾客抱怨不予理睬或及时处理等使现有顾客不满的做法都使得企业丧失了宝贵的现有顾客资源 ,从长远来看 ,现有顾客资源的流失对企业来说是致命的。“后营销”的提出 ,为企业挽留住现有顾客提供了有力的支持。 The post-marketing management era has become increasingly evident. The fierce market competition has caused companies to face enormous pressures for survival. What is missing in the vast majority of markets is not products, suppliers, but requirements, which are customers. Customers have become the scariest resource on the market. However, many companies do not know how to cherish, ignore existing customers, and after-sales service can not keep up, customer complaints are ignored or dealt with in a timely manner to make existing customers dissatisfied with the practices have caused the company to lose valuable existing customer resources, from the long-term Look, the loss of existing customer resources is fatal for the company. The “post-marketing” proposal provides strong support for companies to retain existing customers.