随着经济的发展,消费伦理已越来越得到重视,在社会转型以及全球化的浪潮中各种消费伦理观念得到充分的融合,我国人民的消费观念和消费方式也发生着巨大的变革。这种消费伦理观念的变化给人们的消费方式带来发展的同时也相应导致了一些新的问题出现。消费伦理不仅仅是经济问题,也是价值观的反映,它体现了一个国家的消费结构、社会风气等。因此,在社会转型期,研究如何用一种科学、健康的消费伦理观念引导人们的生活,非常必要。 With the development of economy, consumer ethics has been paid more and more attention. In the wave of social transformation and globalization, all kinds of ethics of consumption ethics have been fully integrated. As a result, great changes have taken place in the consumption concept and consumption pattern of our people. This change in the concept of consumer ethics has brought about the development of people’s consumption patterns and correspondingly led to some new problems. Consumption ethics is not only an economic issue, but also a reflection of values. It reflects the consumption structure and social ethos of a country. Therefore, in the period of social transformation, it is necessary to study how to guide people’s life with a scientific and healthy concept of consumption ethics.