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随着数字化时代的到来,图书市场竞争日益激烈。伴随着文化体制改革的不断深化,高校出版社的经济效益有所提高。然而片面追求经济效益、忽视社会效益的现象时有发生,这完全不符合高校出版社的办社宗旨。如何坚持把社会效益放在首位,实现两个效益相统一,走适合自身发展的可持续发展道路,是每个高校出版社亟需重视的问题。
With the advent of the digital age, the book market is increasingly competitive. With the continuous deepening of the reform of cultural system, the economic benefits of university publishing houses have been raised. However, the one-sided pursuit of economic benefits, social benefits ignored the phenomenon has occurred, which does not accord with the University Press Office purpose. How to adhere to the social benefits first, to achieve the unity of the two benefits and take the path of sustainable development suited to their own development, is an issue that every university publishing house urgently needs attention.