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标志的虚和实像骨肉一样相连,形影相随、不可分离。在标志的图形创意中,实体图形容易得到重视、突出和强调,而虚形的作用和意义却易被忽视。有意识地、积极地注意虚形的变化和能量,有效地、有目的地利用虚形进行创作,通过虚实形态的综合互动不仅能提高标志图形的信息承载能力和表达功能,在视觉上更具有强烈的错视感和冲击力,还能极大地丰富标志图形的表现力。
Signs of the flesh and reality like the same flesh and blood, shadow, can not be separated. In the logo of creative logo, easy to get emphasis on the entity graphics, highlight and emphasize, but the role and meaning of the imaginary is easily overlooked. Consciously and actively pay attention to the changes and energies of the imaginary, effectively and purposefully make use of the imaginary forms, and through the comprehensive interaction between the actual forms and the imaginary forms, not only can the information carrying capacity and the expressive function of the logo be enhanced, but also the visual sense is more intense The wrong visual sense and impact, but also greatly enriched logo graphics performance.