改革开放以后,中国社会主义市场经济不断发展,世界经济全球化不断扩大,人们的生活逐步富裕起来,于此同时对精神享受的需求在逐渐增加,所以旅游在中国慢慢热起来,城市品牌宣传也随之加大了力度,在当前中国城市品牌传播的运行中分为广告模式、名企模式、景点模式和活动模式这四方面,但新时代的背景下,城市品牌传播正面临着新趋势和新方向。 Since the reform and opening up, the socialist market economy in China has been developing continuously. The global economic globalization has been expanding. People’s lives have gradually become more prosperous. At the same time, the demand for spiritual enjoyment has been gradually increasing. Traveling in China has been slowly heating up and city branding But also intensified its efforts in the current operation of China’s urban brand communication is divided into four modes: advertising mode, famous enterprise mode, scenic spot mode and activity mode, but in the new era background, city brand communication is facing a new trend And the new direction.