大学语文在高校的日益受重视与普遍开设,是我国上世纪末教育观念由应试教育向素质教育转变的结果。尽管大学语文教育受到重视,但在教学实践中却出现“不冷不热”的怪现象,究其原因,很大程度上是受市场经济中实用第一、利益第一的价值取向的影响。应当通过提高教师自身水平素质、改善教学手段来激发学生的学习兴趣。 The growing emphasis and universality of college Chinese in colleges and universities is the result of the transition from exam-oriented education to quality education in the end of last century. Despite the emphasis on college Chinese education, there is a strange phenomenon of “lukewarm” in teaching practice. The reason for this is due to the fact that it is practically the first and the most beneficial one in the market economy influences. Students should be encouraged to learn by raising their own level of quality and improving teaching methods.