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近年来,中国家纺协会积极引导企业实施品牌战略,“家纺无品牌”的现象已有所改变。不少企业开始意识到市场竞争不再仅仅是产品和价格的竞争,更重要的是品牌竞争。品牌是企业形象、文化的集中体现,品牌战略是市场战略的核心,品牌反映的是企业的核心竞争力。自江苏梦兰商标成为中国家纺行业第一个“中国驰名商标”以来,佳丽斯、梦洁相继获得“中国驰名商标”称号,此外,佳丽斯、梦兰、堂皇、梦洁、维科、富安娜、博洋等床上用品品牌和浮日、亚光、双灯、洁丽雅、喜
In recent years, China Home Textiles Association actively guide enterprises to implement the brand strategy, “Home Textiles without brand” phenomenon has changed. Many enterprises began to realize that market competition is no longer just the product and price competition, more importantly, brand competition. Brand is the embodiment of corporate image and culture, brand strategy is the core of market strategy, the brand reflects the core competitiveness of enterprises. Since the trademark of Menglan in Jiangsu Province has become the first “China Well-known Trademark” in Chinese textile industry, Jialisi and Mengjie successively won the titles of “China Well-known Trademark” successively. In addition, Jialisi, Menglan, Veken, Anna Fu, Bo Yang and other bedding brands and floating, matt, double lights, Jie Li Ya, hi