提起“双汇”火腿肠,没有人不知道;谈起近年来火腿肠行业的“价格大战”,业内人士没有人不皱眉;在狼烟四起的“价格大战”中,“双汇”仍稳稳立足,且在1998年由中央电视台、人民日报等联合公布的“1998年全国城市居民消费品调查报告”中,“双汇”牌火腿肠以38％的市场占有率排全国同行业品牌市场占有率第一位,以54％的知名度排全国同行业品牌知名度第一位,以24.4％的购买率排全国同行业品牌购买率第一位,以33.7％的认同比例排全国同行业消费 Shuanghui “ham sausage, no one did not know; talked about ham industry in recent years,” the price war “, the industry no one does not frown; in the fiery” price war “,” Shineway “is still firmly established, and In 1998, ”China National Consumer Goods Survey Report 1998“ jointly announced by CCTV and People's Daily, ”Shuanghui" brand ham sausage ranks first in the market share of the same industry in the country with a market share of 38% Ranked first in the country with the brand recognition of 54% with the purchase rate of 24.4% in the same industry in the whole country with the recognition rate of 33.7%