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《市场营销》是一门实践性、综合性很强的课程,善于挖掘和充分利用市场活动中丰富生动的情景,创设各种教学情境,对于学生理解市场营销的理论和实践,促进综合能力的提高和发展具有重要意义。使用创设情境教学法要抓住要领,精心设计教学情境和教学方案,依照一定的训练步骤进行,并强调师生互动和学生群体的脑力激荡,才能达到预计目的。本文通过一个具体教学案例的展示,说明创设情境教学方法在教学实践中的作用、应用程序和效果控制。
Marketing is a practical and comprehensive course, which is good at mining and making full use of rich and vivid scenarios in marketing activities and creating various teaching situations. Students can understand the theory and practice of marketing and promote comprehensive ability Improve and develop is of great significance. The use of creating situational teaching method to grasp the essentials, well-designed teaching situations and teaching programs, in accordance with certain training steps, and emphasizes teacher-student interaction and brainstorming of student groups in order to achieve the intended purpose. This article demonstrates the role of application of situational teaching in teaching practice, application and effectiveness control through the demonstration of a specific teaching case.