随着消费个性化、多样化，需求差异化、多元化的发展，商品的生命周期越来越短，这种消费行为的变化对企业的生产和经营产生了深远的影响，企业纷纷以更好地满足消费者个性化需求作为创造竞争优势的重要途径，推出了大规模定制生产模式，在不丧失规模经济的前提下，给顾客提供? With the individuation of consumption, diversification, demand differentiation and diversified development, the life cycle of goods is getting shorter and shorter. Such changes in consumer behavior have a profound impact on the production and operation of enterprises. To meet the individual needs of consumers as an important way to create competitive advantage, launched a mass customization mode of production, without losing the scale of the economy under the premise of providing customers?