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跨国经营的企业为什么要联盟 80年代中后期迅速发展起来的企业国际化经营的“战略联盟”,主要有以下一些原因: 1.外部的市场条件日益国际化、全球化。技术进步太快,公司技术战略的基点不可能放在“自给自足”上,必须从更广泛的视野规划公司的内部资源和各项竞争力因素,包括从规模经济、合理R&D投入等诸多方面入手,寻找合作伙伴,取国际之众长以补已之资源缺陷。在任何意义上,光凭自己的能力是决不能够“打天
Why Multinational Business Enterprises Want to Union The “strategic alliances” of the internationalized business enterprises that have developed rapidly in the mid and late 1980s are mainly for the following reasons: 1. The external market conditions are increasingly internationalized and globalized. Technological progress is too fast, the company’s technology strategy can not be based on the “self-sufficiency”, we must from a broader perspective planning the company’s internal resources and competitiveness of various factors, including from the economies of scale, reasonable R & D investment and many other aspects , Looking for partners, to take advantage of international resources to make up for the shortcomings. In any sense, it is by no means impossible to “defeat” one’s own ability alone