营销者说不能忘了对核心价值的提升,即拥有更精准的策略、更有效的创意、及更专业的整合能力等,这样才能为品牌创作出杰出的作品。近来,有越来越多的品牌方将营销内容的生产,转化为内部产出,从而在业内引出一些对于传统广告代理商的威胁论,认为品牌方与代理商的关系已经走向终点。其实,这已非行业新鲜事,在和我们继续合作的众多品牌方里,有好一些早就 Marketers can not forget to upgrade their core values, that is, they have more precise strategies, more effective ideas and more professional integration capabilities so as to create outstanding works for brands. Recently, more and more brands have transformed the production of marketing content into internal output, leading to some threats to the traditional advertising agencies in the industry. They think that the relationship between the brand and the agent has come to an end. In fact, this is non-industry new things, and we continue to cooperate with many brands, there are better long