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传统市场营销组合(4Ps)的核心思想是,针对不同的内外环境,将企业可以控制的各种营销手段——产品(Product)、价格(Price)、促销(Promotion)和分销(Place)进行最佳组合,使之互相配合起来,以进行有效地市场营销活动,从整体上满足消费者的需求。以4Ps营销组合为核心的营销策略的根本目标是市场份额的扩大,其最根本的前提是认为市场份额的扩大必然伴随着利润的提高。 进入90年代以来,市场竞争
The core idea of the traditional marketing mix (4Ps) is that the most various marketing tools controlled by the enterprise - Product, Price, Promotion and Place - are controlled according to different internal and external environments Good combination, so that each other together to carry out effective marketing activities, as a whole to meet the needs of consumers. The fundamental goal of a marketing strategy centered on the 4Ps marketing mix is to expand market share. The most fundamental premise is that the expansion of market share must be accompanied by an increase in profits. Into the 90’s, the market competition