尽管到目前为止,对“广告艺术”还存有很多争议,特别是其商业属性与功利性的促销目的使这一概念的纯粹性大打折扣;而传统的大众文化的界定又使其烙上世俗与肤浅的印记。即使有“广告成了唯一的艺术品”的断语(阿多诺),也是在特 Although so far there have been many controversies over the “art of advertising”, in particular its commercial and utilitarian promotional purposes have greatly reduced the purity of this concept; the traditional definition of popular culture in turn has led to the On the secular and superficial imprint. Even if there is a “piece of ad-rendered artwork” (Adorno), it is also special