市场营销与调查统计第四讲胡旭呈企业定价中的数量分析方法在市场营销组合中，价格是一个十分敏感的因素，它直接调节、诱导市场需求，影响销路，关系企业收入和利润的高低。因此，定价是企业营销管理中重要决策内容之一，而定价又离不开调查统计资料。一、企业的定价目标... Marketing and Survey Statistics Fourth Session Hu Xu presents quantitative analysis methods for enterprise pricing. In the marketing mix, price is a very sensitive factor. It directly regulates and induces market demand, influences sales, and relates to the level of corporate income and profits. . Therefore, pricing is one of the important decision-making contents in corporate marketing management, and pricing cannot be separated from survey statistics. First, the company’s pricing target ...