网络管道化、业务互联化、内容数字化、终端智能化,使得电信价值链正在趋向去中心化。在这一电信运营的新阶段,创新成为了关键词,运营商深化机构改革、增加创新投入、引入外脑合作等,不仅是应对同质竞争的重要手段,也将成为对抗OTT企业的利器。在战略方面,不少运营商把创新明确纳入企业战略并进一步深化。例如,德国电信继续坚持“修正—转型—创新”战略,并将创新作为发展的重中之重,通过重组产品和创新部门加快创新速度,从 Network pipelines, business interconnection, digital content, terminal intelligence, making the telecom value chain is going to be centralized. In this new phase of telecom operation, innovation has become a key word. Operators deepening institutional reform, increasing innovation input and introducing external brain cooperation are not only important means to cope with homogenous competition, but also become a weapon against OTT enterprises. In terms of strategy, many operators explicitly incorporate innovation into their business strategies and further deepen them. For example, Deutsche Telekom continues to adhere to the “Amendment - Transformation - Innovative” strategy and takes innovation as a top priority for development, accelerating innovation through restructuring of products and innovation sectors,