绿色节能,低碳环保成为全球性的话题,很多人都开始想方设法地回归原始生活,想要逃脱肮脏的现实。本文通过对科隆论战这个特定的历史事件进行反思为论点,从历史背景的阐述,以及科隆论战产生的影响等方面来论证。依据其一百年的时间积淀,当我们重新审视科隆论战的时候,是否能将“类型化”与“个性化”设计相结合,寻找出适合工业时代设计的正确的契合点。此外,还发现了一些由于工业化的大批量标准化生产模式所导致的问题,即“类型化”设计对当下产生的不和谐。结果,这又将会是一次“类型化”与“个性化”设计方式的激烈交锋,也是对设计师提出的新要求。 Green energy-saving, low-carbon environmental protection has become a global topic, many people are starting to find ways to return to primitive life, you want to escape the dirty reality. This article argues through the reflection on the specific historical event of Cologne polemar, from the historical background and the impact of Cologne polemics. Based on its one hundred years of accumulation, when we reconsider the controversy in Cologne, can we combine the “type” and “personalization” design to find the right fit for the design of the industrial age. In addition, some problems caused by the mass production of standardized industrialized models were discovered, namely, the current discordance with “typed” designs. As a result, this in turn will be a fierce battle between “typing” and “personalization” design, as well as new requirements for designers.