高职学生作为一群在社会中较为重要的消费群体他们的消费特点和消费趋势都将受到社会广泛的重视和关注。作为高职中的学生主要生活环境离不开校园和校外,主要的消费内容以生活、学习、娱乐和网络通信为主,在分析高职学生消费特点与消费趋势时主要可以从其消费内容、消费心理等方面着手。近几年随着高职院校的发展,高职院校中所招收的学生人数在逐年增加,日益膨胀的消费人数成为了社会中逐渐壮大的一类消费群体,他们的消费状态也将会影响到整个社会的消费走向,对社会经济的动态和发展将会起到重要的影响,但是由 Vocational students as a group of more important consumer groups in the community their consumption characteristics and consumer trends will be widespread social attention and attention. As the main living environment for students in higher vocational schools, they can not do without the campus and the school. The main consumption content is mainly living, learning, entertainment and network communication. When analyzing the consumption characteristics and consumption trends of higher vocational students, Consumer psychology and other aspects. In recent years, with the development of higher vocational colleges, the number of students enrolled in higher vocational colleges has been increasing year by year. The ever-expanding number of consumers has become a kind of consumer groups that are gradually expanding in society. Their consumption status will also Affecting the entire society’s consumption trend and will have a significant impact on the social and economic developments and developments. However,