农业品牌营销正当时,传统企业如老干妈、海天酱油和鲁花花生油等在飞速发展,新兴互联网品牌如褚橙、三只松鼠等正在风生水起,这一切都印证了中国农业品牌巨大的成长空间。十万亿农产品商机,预示着无限的市场可能,农业品牌化,迎来了最好的时代。如今人们的生活不同以往,传统的生活形态和消费习惯发生巨大改变,市场也随之升级,更加注重产品品质、品牌。尤其是对于健康的农产品,消费者的 At the time of agricultural brand marketing, the traditional enterprises such as Laoganma, Haitian soy sauce and Luhua peanut oil were developing rapidly. Emerging Internet brands such as Chu Orange and three squirrels are in full swing. All this confirms that the huge Chinese agricultural brand growing space. Ten trillion agricultural products business opportunities, indicating an unlimited market possible, agricultural brand, ushered in the best times. Nowadays, people’s lives are different from before. The traditional lifestyles and consumption habits have undergone tremendous changes. As a result, the market has also escalated and more emphasis has been put on product quality and brand. Especially for healthy produce, consumers