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随着现代包装设计不断朝着中西趋同形势发展,西方包装设计理念更是逐步在我国设计中占据主导地位,国内诸多产品西化现象层出不断,这就促使我国包装设计独特的传统文化底蕴被逐步吞噬掉,民族文化逐渐落没于现代包装设计中。由此可见,将中国优秀传统元素科学融入现代包装设计中,以创设出富有中国特色的产品包装将是当前设计师应着重考虑的问题。为此,本文针对现代包装设计中科学运用传统文化元素展开具体论述。
With the continuous development of modern packaging design toward the convergence of Chinese and Western cultures, the concept of western packaging design is gradually taking the leading position in our design. The westernization of many domestic products goes on unabated. This has prompted the traditional cultural connotation of China’s packaging design to be gradually Swallowed, national culture gradually fell in the modern packaging design. This shows that the Chinese traditional elements of science into the modern packaging design of science, in order to create a rich product packaging with Chinese characteristics will be the current designer should seriously consider the issue. To this end, this article specifically discusses the use of traditional cultural elements in modern packaging design.