论文部分内容阅读
星巴克的成功源于星巴克的企业文化和体验,从一家小的本地咖啡店,一家仅有两个店面的小公司,发展成一家全球领先的公司,星巴克经历了巨大的蜕变。爱喝咖啡的人大概都知道星巴克,他能把一种世界上最古老的商品发展到形成了与众不同的、持久的、有高附加值的品牌,与其刚开始创业
Starbucks’ success has its roots in Starbucks corporate culture and experience, from a small local coffee shop, a small company with only two stores, to a leading global company that has undergone a dramatic transformation. People who love coffee probably know Starbucks, who is able to develop one of the oldest products in the world to form a distinctive, enduring and highly value-added brand,