商标广告为谁使用？为谁服务？从直接效果来看，它们是为生产者和消费者服务的。生产者有了自己的商标，可以有区别于其它同类商品的产品，进而发挥自己在产品质量、设计、工艺及售后服务等一系列指标上与众不同的特点，甚至成为名牌，具有巨大的商业价值，即所谓企业的无形资 Who uses the trademark advertisement? For whom? In direct effect, they serve producers and consumers. Producers have their own trademarks and can differentiate themselves from the products of other similar products, and then exert their own distinctive features on a series of indicators of product quality, design, technology and after-sales service, and even become brand names, with huge commercial Value, the so-called enterprise’s intangible assets