本论文从会展城市品牌建设角度进行探索和研究,对国内外会展城市品牌建设的情况进行了梳理,以贵阳市为例,在调研城市会展业发展基本情况的基础上,提出了贵阳市在会展城市品牌建设方面存在的问题,并尝试性地提出了会展城市进行品牌建设的策略,力图为一般性会展城市的品牌建设提供参考。一、引言会展业凭借其强大的经济拉动作用,成为各地发展地方经济的重要推动力,国家和地方层面为了促进会展业的发展,也纷纷出台了各种促进政策,在这样的背景下,我国各大城市都纷纷 This paper explores and studies from the point of view of exhibition brand building in the city of MICE, combs the brand construction of MICE cities in China and abroad. Taking Guiyang as an example, on the basis of researching the basic situation of MICE industry in Guiyang, City brand building problems, and tentatively put forward the MICE brand building strategy, trying to provide a reference for the general building of the Convention and Exhibition City brand. I. INTRODUCTION MICE industry, by virtue of its powerful economic stimulating effect, has become an important driving force for the development of local economy in various places. In order to promote the development of MICE industry, both at the national and local levels have also introduced various promotion policies. Against this background, our country Major cities have one after another