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本文从2015—2016年贺岁档票房的高歌猛进入手,探讨其背后的驱动力,认为在线购票是推高票房及观影人次的关键引擎;并从在线购票对电影产业改变了什么这个问题入手,分析了在线购票的低价策略及其与上下游、异业合作延展的产业宽度和深度,并进一步提出了影院作为观影体验的完成环节应该与前置支付的在线购票紧密合作,借势在线购票目前在云端的巨大优势,发挥自己本地消费无可取代的根本优势,让云端的归云端,本地的归本地。
This article from 2015-2016 Lunar New Year box office song triumphantly to explore the driving force behind that the online ticket sales is to push the box office and movie viewing key engine; and online ticketing on the movie industry to change what the problem , Analyzes the low price strategy of online ticketing and the industry width and depth of cooperation with the upstream and downstream industries, and further proposes that the completion of the cinema as a viewing experience should work closely with the online ticketing of prepayments, Taking advantage of the tremendous advantages of online ticketing in the cloud at present, we can give full play to the fundamental advantages that our local consumption can not replace.