消费者认知指数是消费者未接受商家的营销策略影响前对商家产品的认知反映，是消费者凭借自身的消费感受，在不借助其他手段.如仪器设备/的条件下，判断商品价值与优劣的能力。例如，有些商品提供给消费者的功效是即时性的.特效药/，其认知指数必然高；而有些商品的功效滞后， Consumers 'cognitive index is the cognitive reflection of the merchant's products before they are accepted by the marketing strategy of the merchant. It is the consumers' reliance on their own consumption experience, without using other means, such as the equipment / equipment, to judge the value of the merchandise With the advantages and disadvantages of the ability. For example, the efficacy of some products offered to consumers is immediate, and their cognitive index is bound to be high; while the effectiveness of some products lags behind,