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品牌识别设计应该以品牌基因为主导进行设计概念、设计方法、设计管理的整合性设计变革。本文通过以基因理论作为方法论的启发,根据品牌基因在品牌识别设计中的作用符合关于准确性,一致性,生长性和系统性的要求,提出了基于品牌基因的品牌识别的整合性设计方法。并对如何实施这一方法进行了详尽的实例说明和分析。
Brand identity design should be based on brand-led design concepts, design methods, design management, integrated design changes. In this paper, based on the theory of gene as a methodological method, this paper proposes an integrated design method of brand recognition based on brand gene according to the function of brand gene in the design of brand recognition in accordance with the requirements of accuracy, consistency, growth and system. And gave a detailed description and analysis of how to implement this method.