作为近些年一直充满热情、火药、暴利和喧嚣的保暖内衣行业,今年的情形发生了些许改变。尤其是在这个冬天来的格外早的时节,寒冷的天气,给“靠天吃饭”的保暖内衣行业吹来了销售暖风。但是,中国保暖内衣的品牌数在经历了1997年到2001年的连续递增后,2002年却首次出现下降,目前市场上只有700余个品牌,比往年品牌最多时的2000家少了很多。另外,从目前广告投放的情况和商场终端的铺货来 As a thermal underwear industry that has been full of enthusiasm, gunpowder, profits and noises in recent years, there have been slight changes this year. Especially in this winter to the exceptionally early season, the cold weather, to the “under the weather” thermal underwear industry has blown sales of warm air. However, the number of thermal underwear brands in China went through the continuous increase from 1997 to 2001, but dropped for the first time in 2002. At present, there are only 700 brands in the market, which is a lot less than the 2000 brands with the largest brands in previous years. In addition, from the current situation of advertising and shopping terminal distribution