《极限挑战》是上海东方卫视2015年6月开播的一档大型户外竞技类真人秀节目,一经播出就获得收视佳绩。《极限挑战》采取故事化传播策略,通过配置多元人物形象、构建多样主题、预设特别情境、设计丰富情节、强化矛盾冲突、制造层层悬念、刻画真实细节等手法,为观众讲述了一系列精彩有趣的故事。一、标签式的人物设置《极限挑战》“极限男人帮”由六位嘉宾组成,每位成员都有明确的形象和定位:孙红雷是年纪最大、资格 “Ultimate Challenge” is a large-scale outdoor competitive reality show launched by Shanghai Oriental Satellite TV in June 2015. It won ratings when it was broadcast. The “ultimate challenge” adopts a story-telling strategy of spreading the audience through a story-telling strategy. By deploying a multi-faceted image, constructing a variety of topics, prescribing special situations, designing rich episodes, intensifying conflicts and conflicts, creating layers of suspense and depicting real details, Wonderful and interesting story. First, the label-style characters set “Ultimate Challenge” “Ultimate Man to help ” by the six guests, each member has a clear image and positioning: Honglei is the oldest, qualified