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德、日政府对相关高铁事故的处理和善后,对中国实施危机处理有着深刻的警示和借鉴意义。我国政府、企业正处在上升期、转型期,各种矛盾的复杂性和不可调和性使得所面对的危机更加错综复杂。因此,建立行之有效的危机沟通处理体系和相关应对机制,预防危机、合理迅速地处理危机,对于当代中国政府及企业显得尤为重要。及时、有效的救援和审查机制,能够保障人民的生命财产安全以及未来工作的安全与稳定,而机动、立体的危机沟通体系,则可以有效地树立政府或企业的公信度,正确引导公众的主流思想,使公众理性的面对危机,规避危机演变成灾难的潜在危险,尽最大可能减少危机发生后媒体舆论造成的公共利益的损失。
The handling of the related high-speed rail accident and its aftermath by the German and Japanese governments have profound warning and reference significance for the implementation of crisis management in China. The government and enterprises in our country are in a period of rising and transition. The complexity and irreconcilability of various contradictions make the crisis faced more complicated. Therefore, establishing an effective crisis communication system and related coping mechanisms, preventing crises and dealing with crises reasonably and promptly are of particular importance to contemporary Chinese government and enterprises. A timely and effective rescue and censorship mechanism can guarantee the safety of people’s lives and property and the safety and stability of future work. A mechanistic and three-dimensional crisis communication system can effectively establish the credibility of the government or enterprises and properly guide the public’s mainstreaming Thinking of the public to face the crisis of rational reason, to evade the crisis into a potential danger of disaster, to the greatest extent possible to reduce the media public opinion after the crisis caused by the loss of public interest.