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二十世纪二、三十年代,京剧进入了一个发展的黄金时期,涌现了众多名伶,而此时资本主义经济的发展使广告业得到高度繁荣,为名伶与广告的结合创造了一个商机。梅兰芳是当时一位炙手可热的广告明星,他为香烟、日化、食品、药品、酒水等多种商品代言,而广告界之所以选择梅兰芳,与他的走红、国际化、偶像化以及作为剧界“风向标”的地位密切相关。
In the 1920s and 1930s, Peking Opera entered a golden age of development and many famous artists emerged. At the same time, the development of capitalist economy made the advertising industry highly prosperous, creating a business opportunity for the combination of celebrities and advertisements. Mei Lanfang was a hot advertising star at that time. He endorsed various commodities such as cigarettes, cosmetic products, medicines, drinks and drinks. The reason why the advertising industry chose Mei Lanfang and his popularity, internationalization and idolization As well as the theater “wind vane ” status is closely related.