“十二五”期间,是传媒业大发展大繁荣时期,也是传媒业调整整合时期。地市报的发展思路与方略可定位于做精做强纸质媒体,做活做大新兴媒体,媒体提升影响力,产业追求成长性。纸媒:丰富核心内涵提升品牌价值多数地市报有日报和晚报。经过近十年快速发展,晚报由于面临省城报纸和新兴媒体竞争,拓展空间有限。从成本上讲,报纸发行多数处于亏本状态,增版和增加发行量都存在 During the “Twelfth Five-Year Plan”, it is a period of great development and prosperity of the media industry and a period of adjustment and integration of the media industry. The idea and strategy for the development of the Shanghai Municipal Newspaper can be positioned as a big and powerful paper media, a big emerging media, a media promotion of influence and an industry pursuit of growth. Paper media: rich core content to enhance brand value Most city newspapers have daily and evening paper. After nearly a decade of rapid development, Evening News faces limited competition in provincial capital newspapers and emerging media. From the cost of speaking, the majority of newspaper distribution at a loss, increase version and increase the circulation of all exist