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伴随互联网技术的飞速发展,传统广播电视媒体也有了新的转机,但是,在收视率不断受到新兴媒体冲击的今天,传播广播电视媒体如何把握时代发展潮流,发挥自身优势,吸引更多受众,就成为电视工程领域需重点把握的一个问题。故文章从分析广播电视工程中引进网络技术的必要性入手,简要谈谈广播电视工程中网络技术的应用。
With the rapid development of Internet technology, traditional radio and television media have also taken a new turn for the better. However, as the ratings continue to be hit by emerging media, how to disseminate radio and television media to grasp the trend of the times, exert their own advantages and attract more audiences? Become the field of television engineering need to focus on a problem. Therefore, the article starts with the analysis of the necessity of introducing network technology in radio and television projects and briefly discusses the application of network technology in radio and television projects.