在“互联网+旅游”的背景下,旅游APP凭借其依托于移动互联网客户端的优势,迅速占领市场,使旅游业产生新的变革。本文运用AHP方法对旅游APP营销绩效进行综合评价,以12个旅游APP为基本评价模块,考量各个旅游APP营销绩效的优劣,并根据评价结果对旅游APP的发展提出了针对性建议,为提高旅游APP的营销绩效、增加经济效益奠定基础。 In the context of “Internet + Travel ”, tourism APP relies on the advantage of the mobile Internet client to quickly occupy the market and bring about new changes in the tourism industry. In this paper, we use AHP method to evaluate the marketing performance of tourism APP comprehensively. Taking 12 tourism APP as the basic evaluation module, we consider the pros and cons of each APP’s marketing performance and put forward some suggestions to the development of tourism APP based on the evaluation results. Tourism APP marketing performance, increase economic efficiency and laid the foundation.