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CCTV移动传媒于2007年12月18日开播,据介绍,央视国际网络开通的CCTV移动传媒业务覆盖北京、上海、广州、深圳等32个大中城市。截至目前,已经签约5万辆公交车,安装10万个显示屏、300个公交基站。移动传媒的发展已经受到了传媒业的普遍关注,很多人称移动传媒是网络传媒之后的又一新媒体,是对传统媒体的又一挑战。CCTV移动传媒的开播也标志着中国的传播业在传播模式和手段上掀开了新的一页。
CCTV mobile media was launched on December 18, 2007. According to reports, the CCTV mobile media service opened by CCTV’s international network covers 32 large and medium-sized cities such as Beijing, Shanghai, Guangzhou and Shenzhen. Up to now, 50,000 buses have been contracted to install 100,000 screens and 300 bus base stations. The development of mobile media has been generally concerned by the media industry. Many people call mobile media another new media after internet media and another challenge to traditional media. The launch of CCTV mobile media also marks a new chapter in the mode and means of communication for China’s communications industry.