现代消费者绝顶聪明,任何厂商别想蒙混过关,要想建立起好的口碑效应、取得好的销售业绩,除了把产品做好外,你的广告也要达到与消费者建立起相互信任的效果。中央电视台广告部主任郭振玺面对药品广告的多与杂曾说过一句名言:“对药品广告而言,信任度比知名度更重要”。信任传播显然已成为企业界面临的一个 Modern consumers are extremely clever, any manufacturers do not want to get away, in order to establish a good reputation effect, to achieve good sales performance, in addition to the product well, your ads have to achieve the effect of mutual trust with consumers . CCTV advertising director Guo Zhenxi face of drug advertising and miscellaneous had said a famous saying: “For drug ads, the trust is more important than the popularity of ”. It is clear that trust and communication have become one that businesses face