忠诚,一个古老的话题。《论语》里,曾子说自己每天要“三省吾身”,第一个省察就是“为人 谋而不忠乎?”忠诚,让我们对屈原、岳飞、文天祥、林则徐、邓世昌等一连串闪光的名字心生感 动。忠诚,是人格高尚的重要标志,也是一个人道德操守的底线。不忠诚于祖国、不忠诚于家 庭、不忠诚于朋友,那人一定会遭人唾弃。 然而,当市场经济把人们带到了商业社会,却很少有人对这个社会的中坚力量的代 表——企业——表现出传统意义上的忠诚。“忠诚于某某企业”或“忠诚于某某老板”,很可能 是一位特别能闹的老兄在酒桌上的冷幽默。 也难怪,在当今社会,有几个人没跳过槽?有谁还相信可以在一个企业干上一辈子? 然而,所有的企业都需要忠诚的员工和员工的忠诚。这大概是企业的本性:它永远关注市 场上最稀缺的东西。 忠诚管理是人力资源管理派生出来的人的质量管理。虽然员工忠诚这种情绪资本难以量 化,但肯定地说,忠诚管理是企业管理和HR工作者不能不关注的问题。员工的忠诚度,它有可 能搁在嘴上,写在脸上,但更多的是藏在心里。你想折断员工飞翔的翅膀吗?你想把员工的 “根”留住吗?那你一定要真正懂得市场经济的一个基本原则:交换。 请留意,尽管禅宗的“不立文字,以心传心”的训示道出了忠诚管理的最高境界,但只有有 效使用回报、激励、沟通等手段,建立相关机制,才会让员工肯于跟你承受任何“惊险的一跳”。 Loyalty, an ancient topic. In The Analects of Confucius, Zeng Zi said he wanted to “three provinces and one of my body” every day. The first inspection was “loyalty to the human being.” Loyalty, let us express a series of names such as Qu Yuan, Yue Fei, Wen Tianxiang, Lin Zexu and Deng Shichang Students moved. Loyalty, is an important symbol of noble personality, but also the bottom line of a person’s ethics. Not loyal to the motherland, not loyal to the family, not loyal to friends, that person will be cast aside. However, when the market economy brought people into the commercial world, few people showed their loyalty in the traditional sense - the enterprise that is the backbone of this society. “Loyalty to a certain business” or “loyal to a certain boss,” is likely to be a particularly naughty man at the wine table cold humor. No wonder how many people in today’s society did not skip the trough, and who believes they can work for the rest of their lives? All businesses, however, need the loyalty of loyal employees and employees. This is probably the nature of the business: it always focuses on the scariest things on the market. Loyalty management is human quality management derived from human resource management. Although employee loyalty is difficult to quantify the emotional capital, but certainly said that loyalty management is the business management and HR workers can not but concern. Staff loyalty, it may be put on the mouth, written in the face, but more is hidden in the heart. Do you want to break off the wings of an employee? Do you want to keep the staff’s “roots”? Then you must really understand the basic principle of a market economy: exchange. Please note that even though Zen’s “not writing, heart to heart” instruction shows the highest level of loyalty management, only effective use of such means as rewards, incentives and communications and the establishment of mechanisms will allow employees to be willing to follow suit You bear any “breathtaking jump.”