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一、企业战略管理和实质 企业战略管理是世界上应用广泛,收效显著的一种新的管理方式。企业战略管理一词最初是由美国学者安索夫在其1976年《从战略计划走向战略管理》一书中提出的。其一般定义是:企业的高层领导为了保证企业的持续生存和不断发展,根据企业内部条件和外部环境的分析,对企业全部生产经营活动所进行的根本性和长远性的谋划和指导。战略管理作为一种高层次的管理,不仅是各个专业管理领
First, the strategic management of enterprises and the real Strategic management of enterprises is widely applied in the world, a significant new management approach. The term strategic management of enterprises was first proposed by American scholar Ansoff in his 1976 book “From Strategic Planning to Strategic Management.” Its general definition is: In order to ensure the continued existence and continuous development of the enterprise, the top leaders of the enterprise plan and guide the fundamental and long-term planning of all the production and business operations of the enterprise according to the analysis of the internal conditions and the external environment of the enterprise. Strategic management as a high-level management, not only the various professional management collar