一个外国生产商(以下简称“外商”)要在新兴市场销售其产品,在早期,一般采取代理销售的方式。通过代理销售产品,扩大市场是其目的。 外商之所以选择代理销售的方式,主要是因为对新兴市场的不熟悉、不了解,以及对新兴市场的不规范、不成熟状况的过虑,处于既不能不予理睬,又不能跨入纵深的两难境地。这是外商进入新兴市场的一般做法。他们要借用的是新兴市场 A foreign manufacturer (hereinafter referred to as “foreign”) in the emerging markets to sell their products, in the early days, the general approach to sales agents. It is their purpose to expand the market by selling products through agents. The reason why foreign businessmen choose to sell their products mainly because of their unfamiliarity and ignorance of emerging markets, as well as the non-standardization and immaturity of emerging markets, are in a dilemma that can neither be ignored nor stepped in. situation. This is a common practice for foreign investors to enter emerging markets. They want to borrow from emerging markets