随着电子商务的发展,电子商务已经进入3.0时代,企业发展的关键是在吸引流量的基础上,有效理解消费者的行为,将流量转化为销量。根据上述背景,文章分析了南通麦蒂酥食品有限公司的发展现状,并给出了其电商环境下营销策略的优化建议。 With the development of e-commerce, e-commerce has entered the era of 3.0. The key to the development of enterprises is to effectively understand the behavior of consumers based on attracting the traffic and convert the traffic into sales volume. Based on the above background, the paper analyzes the status quo of Nantong Maidi Soup Food Co., Ltd., and gives some suggestions on how to optimize its marketing strategy under the environment of e-commerce.