2011年,中国动漫产业走上了一条从动漫大国向动漫强国的曲折探索之路。在宏观环境宽松,各级政府酝酿调整动漫产业政策的背景下,中国动漫产业在作品创作、市场运作、交流合作等诸多方面做出新的尝试。影视动漫产业发展的独特性越来越明显。动漫产业投资主体多元化、市场化、投资热情空间前涨,发展势头良好。2011年国产 In 2011, China’s animation industry embarked on a tortuous path of exploration from anime powerhouse to anime powerhouse. Under the background of loose macroeconomic environment and concerted efforts by all levels of government to adjust the animation industry policy, the Chinese animation industry has made new attempts in such fields as creation of works, market operation, exchange and cooperation. The uniqueness of the development of movie animation industry is more and more obvious. The diversification and marketization of the investment in the animation industry, the upsurge of investment enthusiasm and the sound development momentum. 2011 made