近年,企业间的竞争已突破单层面的局部较量,突出地表现为企业形象、企业文化等整体实力竞争。企业形象是企业的无形资产,知名度高、形象好的企业,不仅产品市场销路好,而且企业也能得到社会各方面的支持和理解。如何把企业形象塑造得更加成功和完美,是一个值得深思和探索的问题。 In recent years, the competition among enterprises has broken through the single-level local competition, prominently manifested in the competition of overall strengths such as corporate image and corporate culture. Corporate image is an intangible asset of a company. A company with a high reputation and a good image not only has a good market for its products, but also has the support and understanding of all sectors of society. How to shape the corporate image to be more successful and perfect is a question worth pondering and exploring.