在世界民意调查面临拐点之际,中国舆论学的发展也迎来历史契机。面对更纷繁的信息、更多变的情绪、更难以琢磨的舆论心态、更复杂的舆论引导技巧,我们应如何在现有理论与方法的基础上大胆创新,反思、审视舆论学研究困境及其根源,促进多元研究方法相互融合,科学、准确地测量舆论?如何在世界舆论研究的混沌之际抓住历史契机,推进中国舆论学的理论体系、方法体系和应用体系建设?这是我国 As the opinion polls in the world are facing a turning point, the development of Chinese media studies ushers in a historical turning point. In the face of more complicated information, more varied emotions, more difficult to understand media mentality, more complicated media guidance techniques, how should we boldly innovate on the basis of the existing theories and methods, review and examine the plight of media studies and How to promote the research on the theoretical system, method system and application system of Chinese public opinion? This is the first step in the development of our country