非物质文化遗产是发展中国特色社会主义文化的重要资源。但其目前却面临濒危处境,许多优秀的非物质文化遗产由于得不到应有的保护而濒临失传。如何保护好,利用好这一宝贵资源成为我们必须解决的问题。利用媒体和走产业化道路这两条路径,对于当前保护非物质文化遗产有着重要的意义。 Intangible Cultural Heritage is an Important Resource for Developing Socialist Culture with Chinese Characteristics. However, at present, it is in danger of being endangered. Many excellent intangible cultural heritage are on the verge of losing their passions due to lack of due protection. How to protect and make good use of this precious resource has become an issue we must solve. The two paths of using media and taking the road to industrialization are of great significance to the current protection of the intangible cultural heritage.