本文以培养个性化包装设计人才为目标,分析了体验式教学方法的优势以及对包装设计个性化人才培养的价值,提出了课前体验教学方法设计、课中体验式教学方法实施、课后体验式教学方法的评价三个体验过程的设计,是有效实施包装设计体验式实践教学的思路。体验式实践教学方法的运用,能调动学生主观能动性的发挥,培养自主学习的能力,使每个学生在实践中成为主体。 In this paper, the goal of training individualized packaging design talents is to analyze the advantages of experiential teaching methods and the value of individualized personnel training of packaging design, and to put forward the design of experiencing teaching methods, the experiential teaching methods in class, the experiencing after class Evaluation of teaching methods The design of three experience processes is an effective way to implement experiential teaching of packaging design. The application of experiential practical teaching methods can arouse the students’ subjective initiative and cultivate the ability of independent study so that each student becomes the main body in practice.