目前,旅游业呈现了快速发展的趋势,随之而来,旅游者更需要更高的服务水平。同时,各种旅行社接二连三的出现,期间的竞争非常强烈。为了更好的维护旅行社的切实利益,实现旅游者的多样化需求,进一步的分析游客满意度和服务水平的潜在因素非常必要,如此以来旅行社才能在竞争中发展壮大。 At present, the tourism industry has shown a trend of rapid development. As a result, tourists even need higher service levels. At the same time, a variety of travel agencies appeared one after another, during the competition is very strong. In order to better safeguard the practical interests of travel agencies and realize the diversified needs of tourists, it is very necessary to further analyze the potential factors of tourists’ satisfaction and service level. Only in this way can travel agencies develop and expand in the competition.