随着全球城市化和城市现代化的推进,城市形象受到了前所未有的重视,被认为是一个城市文化的充分展现,是软实力的象征。开展城市形象推介,是提升城市区域特色竞争力,实现赶超发展的重要抓手,对提高地区的美誉度、知名度,做大做强经济实力具有十分重要的现实意义。近年来,徐州市高度重视城市外宣工作,按照“讲好徐州故事、传播徐州声音、塑造徐州形象”的要求,大力拓展外宣渠道,强化内外联动、上下联动和媒体联动,在打造城市形象品牌方面做出了不懈 With the promotion of global urbanization and urban modernization, the image of the city has received unprecedented attention. It is considered to be a full manifestation of urban culture and a symbol of soft power. Carrying out city image promotion is an important starting point for enhancing the regional competitiveness of cities and achieving the development of catch-up and development. It is of great realistic significance to enhance the reputation, popularity and economic strength of the region. In recent years, Xuzhou attaches great importance to the city’s outreach work. In accordance with the requirements of “telling the story of Xuzhou, spreading the voice of Xuzhou and shaping the image of Xuzhou”, Xuzhou vigorously expands the channels of outreach, strengthens the internal and external linkage, City image brand has made unremitting efforts