定位目标族群是一个品牌规划中首要确定的核心,找到对的人,说对的话,才能做对的事。且看娃哈哈锡兰奶茶如何瞄准轻熟女族群,展示她们细腻、丰富的情感体悟作为营销活动主线,唤醒她们的“微幸福”感,激发情感认同。 Targeting the target group is a core brand in the planning of the core to find the right people, right to do the right thing. And look at the Wahaha Ceylon tea how to target light mature women group, show their delicate, rich emotional experience as the main line of marketing activities, awaken their “micro happiness ” sense, to stimulate emotional recognition.