虽然广告是一种商业性的宣传工具,但是我们从广告中却可以看到缪斯的身影。艺术加盟广告,强化了广告的宣传功能,使广告原本简单枯燥的叫卖腔调具有了动人的艺术韵味,广告作品因此产生了艺术价值和审美价值。所以,不仅广告业内人士把广告称为“广告艺术”,艺术理论界也有学者把广告视为一种艺术形态。广告这种商业艺术已经引起了艺术理 Although advertising is a commercial propaganda tool, we can see the muse from advertising. Art to join the advertising, strengthening the advertising function, so that the original advertising simple boring sellers with a moving artistic charm, advertising works thus has produced artistic value and aesthetic value. Therefore, not only the advertising industry advertises the advertisement as “the art of advertising”, but also some scholars in the art theorists regard advertisement as an art form. Advertising This commercial art has aroused the art of management