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因为和体育运动与生俱来的联系,红牛在进入中国的十几年来,一直积极参与、组织和推进各类极限运动和体育赛事。从营销的角度来说,可以说,体育营销也是展现红牛品牌最适合的手段2012年,红牛在中国很忙。在各种大大小小的体育赛事中,我们总能看到红牛作为赞助商的身影出现在赛场上。2012年,红牛一如既往地关注并支持着体育运动的发展。比如,首次升级为TTR(国际单板巡回赛)五星级比赛的第十届红牛南山公开赛在北京顺利举行了,大型民间羽毛球赛
Because of the inherent connection with sports, Red Bull has been actively participating in, organizing and promoting all kinds of extreme sports and sports events for over a decade. From a marketing point of view, it can be said that sports marketing is also the best way to show the Red Bull brand. In 2012, Red Bull was very busy in China. In all kinds of sports events, large and small, we can always see Red Bull as a sponsor figure appeared in the game. In 2012, Red Bull continued to focus and support the development of sports. For example, the 10th Red Bull Nanshan Open, which was upgraded to TTR (International Board Tour) for the first time in five-star competition, was successfully held in Beijing. The large folk badminton