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随着社会主义市场经济体制的逐步建立和医疗制度的改革,原有的药品生产经营方式已难以适应市场的变化,低水平的经营状态已无法在竞争十分激烈的药品市场生存和发展,因此,要想在强手如林的市场上立于不败之地,就必须按现代企业制度要求,以科学管理指导企业的营销实践,引导企业的各项工作紧紧围绕市场和用户的需要来进行,使企业在“转机制,抓管理、练内功、增效益”活动中,通过外抓市场,内抓现场,以市场为导向,以产品为核心,大力调整企业产品结构,组织生产,发展优势产品,扩大市场占有率,使企业成为适应社会主义市场经济发展、市场经济运行规律的竞争主体。在竞争中求生存、求发展,在竞争中取胜,在竞争中获取最佳的经济效益。
With the gradual establishment of the socialist market economic system and the reform of the medical system, the original drug production and management methods have been difficult to adapt to changes in the market, and low-level operating conditions have been unable to survive and develop in the highly competitive pharmaceutical market. If we want to be invincible on the market with strong hands, we must follow the requirements of modern enterprise systems, guide the marketing practices of the enterprises with scientific management, and guide the work of the enterprise to closely focus on the needs of the market and users. Encouraging enterprises to “turn mechanisms, pay attention to management, promote internal strength, and increase profits”, through externally grasping the market, grasping the scene, taking the market as the direction, and taking the product as the core, vigorously adjusting the product structure of the enterprise, organizing production, and developing superior products. , Expand market share, make the enterprise become the competition main body that adapts to the socialist market economy development, the market economy operation law. To survive and develop in competition, win in competition, and obtain the best economic benefits in competition.